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Chill.
Looking good doesn't have to be a stressful pursuit.
In fact, it can be full of calm, confidence, and reassurance.
More and more, being a beautiful person means being mindfully present and in the moment.

It means embracing a whole new frontier in self-care.
A frontier that embraces organics and full-spectrum goodness.
Supporting and sustaining small businesses, farmers, and communities alike.
And that feels really good.

This is our belief: that transparency is a virtue.
That rigorous sourcing and producing and testing has a beautiful effect.
We'd like to think we're on the forefront of a movement to bring looking good into the realm of relaxation.

Backed by vision, invention, and good, old-fashioned hard work.
This has been our dream all along.
Maybe it's been yours, too.

We'll be right there with you -- on your own personal journey to looking, feeling, and being your best.
To feel free. To chill again. 
You know what? You're looking better already.

We are driven by the following business values.

Delivering customer value.
We will further the tradition of American companies leading the way in meeting or exceeding customer expectations. We both have lost family members to cancer, so this fuels our mission to deliver clean, healthy products.

Investing in our employees.
This starts with fair compensation and providing benefits. It also includes supporting them through training and education that help develop new skills for a rapidly changing world. We foster diversity and inclusion, dignity and respect as a minority and woman-owned business.

Dealing fairly and ethically with our suppliers.
We are dedicated to serving as good partners to the other companies, large and small, that help us meet our missions.

Supporting the communities in which we work.
We respect the people in our communities and protect the environment by embracing sustainable practices across our businesses.

Generating long-term value for shareholders.
We value those who provide the capital for companies to invest, grow and innovate. We are committed to transparency and effective engagement with shareholders.

Let's chill more in the future together.
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